Innovative app for kid’s pocket money

About

Barnpengar (Kid’s Money) is an innovative company working with children and their relationship to money. They came to us in the early stages of their app “Veckopengen” (pocket money). An app to help children manage their money while simultaneously teaching them about it’s value.

Challenge

Teach kids about money! In an age where everything is becoming digitalised – including money – how can we make children understand the value of money?
The answer was a simple and fun app that treats money with the respect and honesty it deserves. We designed a solution that gives constant feedback on actions made inside the app, together with an integrated reward system for savings.

Solution

The answer was a simple and fun app that treats money with the respect and honesty it deserves. We designed a solution that gives constant feedback on actions made inside the app, together with an integrated reward system for savings.

We were responsible for the concept, idea, User Experience and complete branding and design.

Results

Initial buzz around the app resulted in 50 000 active users – that means kids engaged in the app and using it on a regular basis. News of the app was widely documented in national and international technology press and resulted in further investment for the company.

ClientBarnpengarServicesUser Experience, Design, IllustrationsYear2015Linkveckopengen.se