Tutti Frutti Instagram takeover

About

Tutti Frutti is a popular brand of candy from Fazer.

Challenge

How can you optimise a short 3 week campaign? What can Tutti Frutti do instead of a flat landing page and competition mechanism?

Solution

We realised the vast majority of the intended audience were on Instagram, so we built the entire competition IN to Instagram using a unique mosaic-style experience. Clicking through a series of music-based questions on Instagram accounts, the competitor was rewarded with a chance to win a prize on completing the quiz.

Results

Using such a unique mechanism for the competition attracted more competitors than is usually anticipated for such a short-term Tutti Frutti campaign. The campaign also attracted praise and buzz in social media due to its unique nature.

ClientFazerServicesInstagram, CampaignYear2016Linkwww.instagram.com