If there’s one thing we at Brave all love it’s entrepreneurs and the entrepreneurial spirit. All our employees have this running through their veins and we’re always bubbling over with new ideas and weird and wonderful projects we can build or help others build.

For modern entrepreneurs (where products and services are either wholly digital, or with the internet as a key business driver) the term ‘start-up’ is often attributed. A start-up is a term coined in America and relates to a newly started business, usually in the tech sphere in some capacity.

The start-up scene is a vibrant one here in Gothenburg, and our own Russell Clark happened to get a mention in The Wall Street Journal yesterday about his experiences of starting business ventures here in Sweden.

 

So you don’t work for a start-up but want to feel the buzz of entrepreneurship?

We understand. But here’s the great news – the ‘entreprenee’ (a mash-up of entrepreneur and employee) is one of the most sought after kind of employees nowadays, and absolutely will be in the future. Wherever you are employed; whatever product or service you work with; and especially if you’re in a position of power within marketing or a senior figure in your company then acting like an entreprenee within your business will take you far…

We’re proud to call ourselves Growth Hackers here at Brave – some of us have been growth hacking since the early days of the internet. We had to! The budgets we once received to “do something cool online” were miserly but still laden with large expectation. That means you growth hack or die.

 

Growth hacking is a process of rapid experimentation across marketing channels and product development to identify the most effective, efficient ways to grow a business.

We’ll look into the nitty gritty techniques of the modern Growth Hacker in another blog post shortly.

 

How do we embrace the principles of the start-up to help our clients succeed?

Nothing gets our blood pumping more than when we help a business really take off beyond their expectations. The principles of the Lean Startup, most famously documented by Eric Ries are principles we apply to many of our projects here at Brave. We encourage our clients to let us build an MVP – a minimum viable product – to help attempt to solve a business problem or help achieve a business goal. We build, measure and learn our way forward. This means an incremental and pedagogic path to success.

We know businesses must see a return on their marketing and product development budgets, and we believe that if you’re prepared to build, measure and learn, it’s a sensible path to finding that magic marketing formula that will appeal to your potential customers, and be right for your products and services.

Testing your way forward can mean some projects will fail on the way to success. But it’s better to fail small than fail big –  basically the antithesis of advertising where money is splashed in the hope that a creative idea will see a brand become top of mind for consumers. We don’t like taking chances with budgets, so our methods are all geared to finding “that project” that will help your business get the best results in the quickest possible way.