How to use the Growth Prioritizer

Overview

The Growth Prioritizer helps you decide which marketing activities to focus on first. You upload a list of activities, score them by impact and effort, and get a ranked priority list you can act on.

Getting started

1. Go to Growth Prioritizer in the sidebar
2. Click Upload Activities
3. Download the Excel template
4. Fill in your activities, one per row
5. Upload the completed file

What you score

Each activity is scored on two dimensions:

• Impact: how much value this activity will create (revenue, leads, awareness, retention)
• Effort: how much time and resources it takes to execute

High impact + low effort activities rise to the top of your list. Low impact + high effort activities fall to the bottom.

Adjusting weights

The default scoring treats impact and effort equally. You can adjust the weights to match your priorities:

• Impact-heavy: if you have plenty of resources, prioritize value over speed
• Effort-heavy: if you are resource-constrained, prioritize quick wins
• Balanced: default 50/50 split

Drag the weight sliders to see how the ranking changes in real time.

The priority matrix

Activities are plotted on a 2x2 matrix:

• Top-right (Quick Wins): high impact, low effort. Do these first.
• Top-left (Major Projects): high impact, high effort. Plan carefully.
• Bottom-right (Fill Ins): low impact, low effort. Do when you have spare time.
• Bottom-left (Avoid): low impact, high effort. Skip or delegate.

Exporting results

Once you are happy with the ranking:

1. Click Export
2. Choose format (Excel or CSV)
3. Use the exported list as your action plan

Tips

• Include 10 to 30 activities for best results (too few and prioritization is obvious, too many and it becomes noisy)
• Be honest about effort, do not underestimate
• Re-run the prioritizer quarterly as conditions change
• Involve your team in scoring to get diverse perspectives
• Combine with the Annual Planner to turn priorities into a concrete plan